Paytm has partnered with the National Payments Corporation of India (NPCI) and Vodafone Idea to enable UPI recharges for feature phone users. The service is implemented through NPCI’s payment service *99# that works on Unstructured Supplementary Service Data (USSD).
Announcing the initiative, Paytm Senior VP Abhay Sharma said, “There are over 550 million feature phone users in the country. A majority of them are migrants and daily wage earners. Due to the ongoing lockdown, many people who rely mainly on mobile phone stores, recharge kiosks are finding it difficult to top-up their basic feature phones which rarely have internet data facility”.