YouTube’s biggest creator Felix ‘PewDiePie’ Kjellberg, as we all know, is currently in a race with Bollywood record label T-Series, as the latter has threatened to take PewDiePie’s throne as the biggest YouTube channel.

That’s right, PewDiePie’s fans are hard at work to ensure that he remains the biggest creator on the platform. Some have even started buying billboard ads in various cities around the world to promote PewDiePie’s channel. That’s outright insane!

But PewDiePie’s fans, on the other hand, are busy trying their best to promote PewDiePie left and right. From buying billboards in their respective cities to sticking posters in their neighborhood, PewDiePie is literally flooding the streets.

Meanwhile in Bangladesh #pewdiepie #pewdiepievstseries pic.twitter.com/qDLPxRHY1q

— sumaiya (@sumzzam1) November 4, 2018

All This Relentless Campaigning for What?

Why are people relentlessly fighting for subscribers on YouTube? Well, the way I see it, it’s all for drama and user impressions. MrBeast’s YouTube video, for instance, has garnered over 11 million views in 2 weeks. Heck, he was all over the media for that video. Of course, that translates to more money and subscribers. Same goes to other who’re trying to tweeting out photos and videos. None of the effort goes unnoticed and as they say, “All publicity is good publicity!”