Adobe teamed up with Twitter and The New York Times to form the ‘Content Authenticity Initiative’ in order to develop a digital content attribution standard last year. The company has recently released a whitepaper that reveals the technical aspects of the technology and the timeline for the tool’s preview.
While the concept sounds great on paper, it will get effective only if the standard gets widespread adoption, especially across social media platforms. If implemented well, this could help serve as a powerful method to reduce the spread of misinformation. Since Twitter is one of the partners in this effort, we may see this getting integrated into the platform in the future.
