Niantic’s Pokemon Go has been a massive success in the market since its inception back in 2016. Since then, the Pokemon Company has tried to expand its userbase by organizing various social events that players can participate in to earn special rewards and catch rare Pokemons for their collection. Now, the company has partnered with the popular pop artist Ed Sheeran for a limited-time in-game event in Pokemon Go.
Moreover, as Ed Sheeran is fond of water-type Pokemons, players will encounter various water Pokemons like Totodile, Mudkip, Oshawott, and Piplup more often. Plus, if you are lucky enough, you could also encounter a special sunglass-wearing Squirtle and a Froakie in the wild.
Now, it is worth mentioning that it is the first time Niantic is partnering with a pop artist for an in-game event in Pokemon Go. We usually see these kinds of events in Epic Games’ Fortnite to lure new users in the game. So, Niantic is now taking a page out of Epic’s notebook to expand the userbase of its uber-popular AR title Pokemon Go.
